Not sure when this sticker from Knoxville, Tennessee's WRJZ dates from. In the late 1970s they were a Top-40 station but would later switch around to Country, Adult Contemporary and Oldies. "Big Orange" is a nickname of The University of Tennessee sports programs and their rabid fans. WRJZ is currently a Religious Teaching station known as "Joy 620."
Originates around 1979.
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