FM 107.7 WIVK is a Country station in Knoxville, Tennessee. They've used a frog mascot since 1976 when a station employee was recording a commercial and realized that the calls letters sounded like a frog's croak..."Wivick Wivick Wivick." WIVK is a consistently top-rated station in the Knoxville market and held (or possibly still holds) a #1 streak that started in 1980 and lasted until at least the summer of 2011.UPDATE: I just read that WIVK was #1 in the fall ratings with a healthy 17.7 share.
"WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWIVICK!"
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