Monday, August 6, 2012

Radio Name Game - Sam

KQSM "Sam 98" was a Country station licensed to Bentonville, Arkansas circa 2006.  98.3 FM is currently a Rock station known as "The Keg" which used to be at 92.1 FM (and is where the current station with the KQSM call letters resides as a Sports station branded "The Ticket.")  Sam 98 seems to be living on as an internet-only station.
I have no proof that "Sam 98" was named after Sam Walton but I don't think that it's a coincidence that the multi-billionaire founder of Sam's Club and Walmart was also based in Bentonville.

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1 comment:

  1. AnonymousJanuary 28, 2018 at 6:43 PM

    Prior to the name change to "SAM", The station was known as "ROOSTER COUNTRY 98.3" KFAY. FAYettville, Arkansas. I was working there at the time of the name switch.

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