KSWD "100.3 The Sound" is a Classic Rock station in Los Angeles, California. Formerly an Urban Adult Contemporary station known as "V100" KRBV, the 100.3 frequency flipped to an Adult Album Alternative format in 2008 and has since (d)evolved into their current Classic Rock format.
Your use of "(d)evolved" is perfect for The Sound. While they have certainly upgraded their talent by picking up Cumulus/KLOS castoffs Rita Wilde and Uncle Joe Benson (the latter replacing their previous morning show team who were about as pleasant to listen to as a dentist's drill), the station has completely lost its soul even from when it first became "classic rock" after phasing out AAA. They have Uncle Joe so locked up in regular features that he doesn't do hardly any of what made him famous, being one of the best rock and roll historians to ever get behind a microphone. Its' really a shame but it is apparently working as The Sound is now beating KLOS in the ratings.
ReplyDeleteBTW, let me also add that the 100.3 frequency in LA was also held by two other call signs of great note, KIQQ through the 70s and into the 80s followed by the flash-in-the-pan KQLZ Pirate Radio effort by Scott Shannon.
I'm always enjoying this blog even if I'm not leaving comments so keep those stickers coming!
I didn't realize they had switched from AAA until I posted this sticker. I clicked on the "recently played" link at their website and just shook my head. Mostly the same chestnuts I've been burned out on for the past 30+ years. I'm at the point now where I'd rather listen to something new even if I don't necessarily like it than be subjected to what were once great songs that have been beaten to death. I'm jealous of my teenage son who is able to hear all these tunes with fresh ears.
ReplyDeleteThanks for frequenting the blog!