WIL

AM 1430 WIL (Watch It Lead) was the first commercial radio station in St. Louis, Missouri when they went on the air in 1922.  They began simulcasting a Country music format in the mid-1970s with their sister station 92.3 WIL FM.   Sometime in the 1980s WIL started separate programming with the FM continuing the mainstream Country while the AM broadcast Classic Country.  1430 AM is currently an Oldies and Talk station KZQZ.