WOW

A rendition of the "The Star Spangled Banner" ushered Omaha, Nebraska's WOAW on the air on April 2, 1923.  When the call letters became available a few years later, the then 500-watt station became WOW (Woodmen Of the World.)  This sticker dates to when they carried a Country music format along with sister station 94.1 WOW-FM.
590 AM is currently KXSP, an all-Sports ESPN affiliate while 94.1 FM is Top-40 "Channel 94.1" KQCH.