97.3 FM WIXC played Country music in Saginaw, Michigan from 1991 until 1999. The frequency is currently home to Variety Hits outlet
WMJO "Joe FM". WIXC was licensed to Essexville, MI.
The backside of this keychain features what I can only assume was the station mascot, a cow named Bossie.
Bo$$ie was indeed the station mascot. She was "The Cash Cow and whenever she appeared in air (as the sound of a cow bell) xaller 9 won $50. She was also a 20 foot inflatable that made numerous appearances in parades (on a snowmobile trailer)
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