Wednesday, September 6, 2023

WVBR



Radio on the campus of Cornell University in Ithaca, New York goes back to the 1930s when the Cornell Radio Guild was formed.  They produced programs for WESG (now WHCU) and later started a low-power, carrier-current AM station WVBR.  The (W) Voice of the Big Red secured a license on the emerging FM band and began broadcasts on 93.5 starting in 1958.  They mostly played Classical music at first but switched to Rock in 1968.  Except for a detour into CHR in the 1980s, this continued for decades before a distinct shift to Alternative Rock took place around 2018.  WVBR is unique in that they are a commercial station owned, operated (with some community help) and managed by Cornell students via the Cornell Media Guild and separate from the university.


 

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