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Saturday, December 16, 2023
WHTI/WHTY
93.5 WHTY and 96.7 WHTI were simulcast CHR stations broadcasting to Muncie/Marion, Indiana. They flipped to Classic Rock in 2009 and became "Max" WMXQ and WMQX.
Actually, Hit Radio didn’t last too long on these frequencies. It came to be in 1999 when 93.5 WWWO (classic rock 3WO) and 96.7 WAXT (hot AC The Fix) came under the same ownership. In 2001, Sabre, who owned WLBC/WXFN at the time, bought the stations as well as WHTI/WHTY’s sister stations WHBU, WERK, and WURK. Hit Radio’s adult-leaning CHR format was too close to WLBC’s Hot AC format at the time so the format changed to classic rock on WHTI and WHTY after a roughly 2 year run in 2001. Despite the format and name change to MAX, they kept the call letters the same until 2009. MAX continues to this day on the 93.5 frequency. 96.7 split from the simulcast in 2014, becoming new country as Blake FM.
Hey Greg!
ReplyDeleteActually, Hit Radio didn’t last too long on these frequencies. It came to be in 1999 when 93.5 WWWO (classic rock 3WO) and 96.7 WAXT (hot AC The Fix) came under the same ownership. In 2001, Sabre, who owned WLBC/WXFN at the time, bought the stations as well as WHTI/WHTY’s sister stations WHBU, WERK, and WURK. Hit Radio’s adult-leaning CHR format was too close to WLBC’s Hot AC format at the time so the format changed to classic rock on WHTI and WHTY after a roughly 2 year run in 2001. Despite the format and name change to MAX, they kept the call letters the same until 2009. MAX continues to this day on the 93.5 frequency. 96.7 split from the simulcast in 2014, becoming new country as Blake FM.
Ken