Radio Name Game - Sam

KQSM "Sam 98" was a Country station licensed to Bentonville, Arkansas circa 2006.  98.3 FM is currently a Rock station known as "The Keg" which used to be at 92.1 FM (and is where the current station with the KQSM call letters resides as a Sports station branded "The Ticket.")  Sam 98 seems to be living on as an internet-only station.
I have no proof that "Sam 98" was named after Sam Walton but I don't think that it's a coincidence that the multi-billionaire founder of Sam's Club and Walmart was also based in Bentonville.