Sunday, October 16, 2016

CIDC



"Z103.5" is a Rhythmic-leaning CHR station licensed to Orangeville, Ontario.  CIDC went on the air in 1987 playing 70s & 80s hits as "DC103.5" with 50,000 watts and an antenna located on the highest spot in southern Ontario.  The DC stood for Dufferin Communications who were the original owners.  They flipped their branding to "Hits 103.5" in the late 1990s and in 2000 changed again to "Z103.5" in imitation of New York City's "Z100" WHTZ (along with a similar logo).  CIDC targets the Greater Toronto Area despite its Orangeville, Ontario city-of-license (a good 40 or so miles away from their studios in a western part of Toronto). 

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