WHAT

AM 1340 WHAT has been broadcasting in Philadelphia, Pennsylvania since the mid 1920s. From the 1960s through the early 1980s they carried an R&B/Soul format and for awhile they were an Urban Talk station.


Starting in January, 2007 they became "Skin Radio" playing a blend of Alternative, Indie, Hip-Hop and Reggae as well as poetry readings and local music. It lasted less than eight months and by September they dropped it in favor of Adult Standards and changed their branding to "Martini Lounge Radio". They began this new format by playing nothing but Frank Sinatra music for a full month.