Wednesday, June 3, 2009


KFRO (Keep Forever Rolling On) has been broadcasting from Longview, Texas since 1935. They've carried a Country/Roots Music format since at least the 1950s and was owned by the same family for 63 years until it was sold in 1998. Currently KFRO runs a Classic Country format simulcast with their sister stations KKUS and KCUL under the branding "The Ranch."

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