According to the Old Farmer's Almanac, the dog days of summer in the northern hemisphere begin today and last until August 11th. This coincides with the rising--at sunrise--of the Dog Star, Sirius...hence the name "dog days."
"Big Dog 106" KIOC is an Active Rock station licensed to Orange, Texas.
"97.3 The Dawg" KMDL is a Country station licensed to Kaplan, Louisiana. The call letters came about because 97.3 appears in the MiDdLe of an analog radio dial.
WXLT was a Classic Rock station licensed to Carterville, Illinois. 95.1 FM is currently WUEZ "Magic 95.1," an Adult Contemporary station.