A daily look into one of the world's largest collections of radio station bumper stickers and memorabilia.
Friday, July 18, 2014
WLRS signed on the air in 1964, originally as a training ground for students at the (W) Louisville Radio School in Louisville, Kentucky. The station was at its peak in the 1970s as an Album Oriented Rock station and topped the city's Arbitron ratings in 1978. In 1991 they flipped to Adult Contemporary as "Mix 102" and about six years later switched to Alternative Rock. WLRS later moved up the dial to 105.1 FM, while 102.3 became WULV with a Soft AC format. 102.3 FM is currently Hot AC "The Max" WXMA. Airchecks, photos and other memorabilia from the glory days of "The Walrus" can be found here.