98.5 WYLD is a long-time Urban Adult Contemporary station in New Orleans, Louisiana. They have carried some version of an R&B format since 1975 after flipping from Rock as WIXO. Sister station WYLD 940 AM has R&B roots going back to at least 1958 (where that year's Broadcasting Yearbook entry for the station includes the anachronistic line "Specialty Programs: Negro 100%". WYLD AM is now an Urban Gospel station.
Below is a short video of the empty lot that used to house WYLD FM.
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TM Jingle Singers: FM98.
WYLD Announcer: STRONG SONGS!
TM Jingle Singers: WYLD!
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