Friday, November 15, 2019

KUSW

Terrestrial, commercial Rock stations are a dime a dozen.  But a Rock station broadcasting on shortwave radio was something unique indeed.  From 1987 until 1990, Salt Lake City, Utah's "SuperPower" KUSW aired what would later be described as a rock-leaning Adult Album Alternative format to listeners around the world.  Besides music, KUSW also aired news and public affairs programming as well as worldwide weather conditions.  Advertisers were companies that had international presence such as Coca-Cola, McDonald's, Pizza Hut and Levis.  Sadly, KUSW was sold to the Trinity Broadcasting Network who switched to Religious programming.  To celebrate the change in ownership, TBN literally blew up the KUSW record library because, you know....devil music.

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