Today marks the birthday of Colo, the first gorilla in the world to be born in captivity. She was born in 1956 at the Columbus Zoo in Ohio where she still resides.
WNCI is a CHR station in Columbus, Ohio. It's unknown whether the cartoon primate is supposed to be Colo or if it's just coincidence that a world-famous gorilla lives in the same city.
Here's another WNCI sticker from when they were owned by Nationwide Communications Incorporation. The 175,000-watt (!) station is currently owned by Clear Channel Communications.