A 1981 sticker from WMPS (W Memphis Press-Scimitar, a local newspaper and early owner) in Memphis, Tennessee. WMPS carried a Country format from 1978 to 1983.
Prior to this they were a Top-40 station whose alumni included Rick Dees. Dees pioneered the radio morning show with its mix of music, news, talk and comedy with his "Cast of Idiots." In 1976, his awful song "Disco Duck" hit #1 and sold more than six million copies although he wasn't allowed to play it on his own show due to a "conflict of interest." Dees soon bailed to crosstown rival WHBQ before hitting the road to Los Angeles and a 22 year run at KIIS-FM.