The original
WGOG began broadcasting from northwestern South Carolina in 1959 as a medium wave station at 1460 AM. In the 1960s they moved to the clear channel frequency of 1000 AM and switched again to 96.3 FM in 1991. They currently reside at 101.7 FM and airs a Country format along with a focus on local news and sports. The call letters refer to Walhalla, South Carolina's nickname (
W)
Garden
Of the
Gods.
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