Friday, October 30, 2009

Hold Your Wee For A Wii

Yesterday a jury awarded $16.5 million to the family of a woman who died after taking part in a radio-sponsored water drinking contest. Back in 2007, Jennifer Strange drank 2 gallons of water without urinating in a "Hold Your Wee For A Wii" contest on "107.9 The End" in Sacramento, California. After finishing in 2nd place, the mother of three vomited and complained of a headache before heading home. She later died of water intoxication. Entercom Sacramento LLC was found to be 100% at fault after a week of deliberations by a jury.

KDND is a Contemporary Hit Music station licensed to Sacramento. They're one of three Top-40 stations in that market along with KSFM and KBMB. Prior to their CHR format they were a Classic Rock station known as "Arrow 108" KXOA.

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