WLUM

Milwaukee, Wisconsin's WLUM (We Love U Milwaukee) has broadcast under various formats since 1979 when they hit the air as "The Station With A Heart," a Disco/Soul outlet.  They were an Urban Contemporary station for most of the 80s eventually transitioning to straight CHR by the early 90s.  Modern Rock took over in 1994 but never completely caught on.  In 2006 WLUM dropped all syndicated programming and use of radio consultants, added a new set of live, local DJs and announced their "independence" along with a more diverse Modern Rock format.
WLUM is owned by NFL Hall of Famer and former Green Bay Packer Willie Davis.