Friday, June 3, 2022

WIXX

101.1 FM WIXX flipped from Rock to Top-40 in 1977 and have been at or near the top of the ratings ever since.  Their 100,000-watt signal covers east/central Wisconsin including Green Bay, Oshkosh and Appleton.  WIXX is highly regarded by radio nerds (like me) not only for their success over many decades but because they are actually staffed on-air around the clock--a total rarity in the industry.  Supposedly their call letters were originally going to be WIZZ which made a humorous combination of "gee whiz" with their sister-station WGEE.  The WIZZ call letters were already taken to they went with WIXX instead.  I could be wrong but I'm pretty sure their logo hasn't changed since the late 70s.  Please WIXX, don't ever change.
 

1 comment:

Vaughn B. said...

Reel Good Jingle Singers: Get Me Up! WIXX!!