103.3 FM WKFR (W Kalamazoo FM Radio) is a Contemporary Hit Radio station licensed to Battle Creek, Michigan. They began in 1963 at 96.5 FM as WELL-FM. A year later they moved to 103.3 FM with a Beautiful Music format but by the late 1970s switched to Adult Contemporary. In 1981 they flipped to their current CHR format.
